The Satellite Center, Inc.

• Commercial
  Satellite TV
• Ku Uplink, Downlink, & Production
• Digital Signage
• Satellite Media Tours
• Closed Circuit and Surveillance

Satellite Media Tours

The Satellite Center can reach millions of people via satellite transmission. With that kind of power we can offer our media, advertising, and promotion clients full logistical and technical support for Satellite Media Tours.

What is a Satellite Media Tour (SMT) ?

Half of the American public (approximately 130 million people) look to television for all of their news. Fewer people are reading newspapers or news magazines. Consumers are not reached through print, but through images, multimedia, video footage and broadcast interviews. To reach this massive audience, many companies participate in Satellite Media Tours (SMT's) to deliver their messages in a timely, credible and cost-effective way.

SMTs are used for many purposes including to:

• promote a new movie, CDs or book
• provide press for a sports or entertainment personality
• discuss corporate developments and news
• introduce a new product or a special event
• talk about important issues like the "Great American Smoke Out"
• gain indirect exposure by companies who sponsor reports like "Mr. Gadget’s Guide to the Home Show"
• communicate via a Video News Releases
• communicate via a Radio News Releases and Audio News Releases

SMTs Are Effective and Efficient

Traditional traveling media tours are costly and time consuming. SMTs target stations and affiliates in your key markets, and unlike video news releases, station bookings, like the local morning talk show in Anywhere, USA, let you know your market results in advance. Instead of having your spokesperson spend days or weeks on the road meeting with target media face-to-face, all interviews can occur on one day from one studio locale. Your talent can come to us and use our state-of-the art production and Satellite Uplink Services in Northern Kentucky, or we can bring our truck and equipment to you.

SMT Service Locations include:

The Cincinnati Tri-State Area

• Indiana
• Ohio
• Kentucky

Including the metro areas of:

• Cincinnati
• Dayton
• Columbus
• Cleveland
• Louisville
• Lexington
• Indianapolis

How Does It Work?

Television and cable stations are informed about the SMT topic and spokesperson days before the SMT. Then the stations reserve time to conduct an interview with the spokesperson via satellite. During the SMT, your spokesperson talks directly to television stations across the country about your products and services, and sometimes even gives demonstrations. That interview may be live (from any location) or also taped for repeated airings (news segments, local talk shows, and the like). Satellite Media Tours are growing in popularity as a cost-effective means for delivering live interviews to affiliates across the country. The Satellite Center offers the flexibility of production and uplink capabilities in the same satellite uplink truck, improving coordination and lowering costs.

How Do We Monitor Success?

The short answer is "instantly" and in real time! Much like a Video News Release (VNR), and often coupled with a VNR project, a SMT's monitoring and success is much more measurable. We use a SIGMA code embedded into the video, live as it is broadcasted to the satellite. Monitoring technology picks up this signal and reports are generated for weeks after the broadcast, showing who used the interview, how much of it, and when it was used. These reports are crucial to determining the success of a Satellite Media Tour.

The Satellite Center Handles Every Aspect

We offer our clients a turn-key solution with Satellite Media Tours. Our unique relationship with venues throughout the US and their professional unions makes it a breeze to broadcast from these potentially difficult locations. We have the experience necessary to provide you with any aspect of your SMT. From scriptwriting and scheduling to production, broadcast, and monitoring, The Satellite Center Inc. is your "one-stop shop" for all your SMT needs. We serve as your complete video news release or satellite media tour producer.  Contact us for details or call Toll Free 1-888-923-6837.

Download a Flyer About Satellite Media Tours and Video News Releases:
Flyer for Satellite Media Tours.pdf